trademarking

trademarking

trade marking

RevoMark is a trademarking consultancy specialising in all aspects of trademarking law. Are you interested in trademarking your business, trading and/or product name? Do you need advice trademarking your company or product logo? Call us for a free informal discussion or email us with your query.

Trade marking is the only way to secure rights to a name. Many entrepreneurs and small business owners erroneously believe that company and/or domain name registrations give them rights to the use the name registered. This is not the position and neither do they provide any protection against others using your chosen names.

Not only does trade marking a name or logo provide you with significant benefits/advantages but the failure to do so can have dire commercial and financial consequences. Do you want exclusive rights to a name? Do you want to prevent others from using an identical or confusingly similar name? Do you want to expand your business into new geographical regions or territories? Do you want trademark protection? Do you want to attract franchisees? Do you want to add value to your business? Do you want to sell your business at some point in the future? If so trademarking the name or logo is the best place to start.

If you are starting a new business trademarking is the first thing that should be considered. Will the use of your chosen trademark infringe another entity’s rights? Is your trademark/name available for registration? These are issues that need to be dealt with right at the outset and prior to any company being registered. Only once a trademarking clearance search has established that the trademark is available should you commence with the company registration, trademark registration etc. Failure to do so may result in you facing infringement proceedings, being forced to change the company/product name and the associated costs involved (e.g. changing stationary, letterheads, advertising and promotional materials, domain names, packaging etc).